The Ethics Of The Business Brand - 1367 Words

Ethics have been a controversial topic for many years. Every business must encounter situations where they are required to find solutions to fix a problem. There must be standards set by a business and these standards are expected to be a symbol of representation from leadership straight to its employees. In marketing, problems will arise. It is up to the individuals or parties involved to decide how they will act or react when the problem faces them or the business. An individual with strong ethical background will sense when something is not right and seek the best ways to deal with an issue. While an individual with a shallow ethical background may make bad decisions and end up paying the price for it in the long-run. This theory also†¦show more content†¦We must clearly understand that each area or marketing, has ethical issues that must be addressed. In this paper, four critical points will be addressed relating to marketing ethics. There are also many other issues that relate to this topic, but these four areas namely, marketing research, market audience, advertising and promotion and pricing, are very important points for potential/current marketers to be precise and knowledgeable, so as to practice ethical values within themselves and their organization. Marketing Research Market research is a key component of marketing because it involves conducting an analysis of how consumers respond to a particular product or service and how the business can adapt to the ever-changing trends. Market research is important in order to gain feedback so that marketing managers can make the right decisions for their business. Sometimes in market research, ethical issues may arise where stereotyping and invasion of privacy is violated. Stereotyping Stereotyping in marketing research is a common issue faced. Hence, when analyzing data collected from research and individual participants, the information should be handled responsibly and correctly so as to avoid any accusations of stereotyping the results (Ethical and Legal Issues in Marketing, n.d.). Privacy Privacy

Online Bachelor Degree in Criminal Justice Benefits and Rewards of a Forensic Psychology Emphasis 2019

Many workers get started in the field of criminal justice with a high school diploma or associate degree in criminal justice. However, opportunities for advancement and higher salaries more often exist for workers who have earned a criminal justice bachelor degree. Criminal Justice degree Colleges online are giving current professionals the chance to reap the career rewards of an online bachelor degree in criminal justice while maintaining the demands and responsibilities of a job in the criminal justice field. Advanced study also affords students the opportunity to delve into specific topics within criminal justice, such as forensic psychology. Spotlight on Forensic Psychology in Criminal Justice One of the unique features of the online Bachelor Degree in Criminal Justice is the option for students to choose between seven areas of focus within the field of criminal justice. Students choosing the forensic psychology emphasis learn to apply knowledge of psychology to the criminal justice system. These colleges boast that online Bachelor Degree in Criminal Justice students who focus on forensic psychology go on to enter advanced positions in: Law enforcement. Social services. The judicial system. Forensic psychology study allows students to better interact with mentally ill individuals and to better understand the effects of crime on victims and the surrounding community. .u905286c84a62b86897e7731a1e23a9fe { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u905286c84a62b86897e7731a1e23a9fe:active, .u905286c84a62b86897e7731a1e23a9fe:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u905286c84a62b86897e7731a1e23a9fe { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u905286c84a62b86897e7731a1e23a9fe .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u905286c84a62b86897e7731a1e23a9fe .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u905286c84a62b86897e7731a1e23a9fe:hover .postTitle { text-decoration: underline!important; } READ The Good, The Bad, And The Ugly About Online MBA CoursesEarn More Money with a Bachelor Criminal Justice Degree Online A brief look at data from the U.S. Bureau of Labor Statistics shows the objective value of an online bachelor degree in criminal justice. More education means higher earnings and lower rates of unemployment for life. On average, a professional who has earned an online bachelor degree in criminal justice or another discipline earns $900 per week, whereas the worker with only a high school education earns just $554 per week. Going deeper into the data, that means the bachelors degree holder earns 62% more than the high school graduate. Over a lifetime, this adds up to major differences in total earnings. Students interested in learning more about forensic psychology and other specialties in criminal justice education may visit College-Pages.com, the education and career resource website. Prospective students will find an extensive list of available online bachelor degree in criminal justice programs as well as informative articles for making education and career decisions. .u39bf8c94651887ae684c22524ecc1ca9 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u39bf8c94651887ae684c22524ecc1ca9:active, .u39bf8c94651887ae684c22524ecc1ca9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u39bf8c94651887ae684c22524ecc1ca9 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u39bf8c94651887ae684c22524ecc1ca9 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u39bf8c94651887ae684c22524ecc1ca9 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u39bf8c94651887ae684c22524ecc1ca9:hover .postTitle { text-decoration: underline!important; } READ How to Answer Common Interview QuestionsRelated ArticlesBachelor Criminal Justice Degree Benefits and Rewards of a Crime Scene Investigation EmphasisAssociate Degree in Criminal Justice Boost Earning Potential and Streamline into the Criminal Justice WorkforceOnline Criminal Justice Master DegreePrepare for Leadership Positions with a Criminal Justice Administration ProgramFind Law, Criminal Justice, Social Science Degree ProgramsCriminal Justice Associate Degree Online Excellent Opportunities for Women in Corrections

The Leaked Secret to Essay Samples by Esl Uncovered

The Leaked Secret to Essay Samples by Esl Uncovered All About Essay Samples by Esl Use the following suggestions to help you write short essays employing persuasive writing. Following are different kinds of essay topics for students that are categorized in many sections so you can easily chose the topic in accordance with your need and requirement. Listed here are printouts with writing prompts for quick essays. Thus, there are several ways an essay can be written. Essays have always been regarded as among the trickiest assignments, but nonetheless, it still is the most commonly used tasks in colleges and universities. In conclusion, it appears that assignment essays continue to get a prominent part in tertiary education as an assessment tool. The argumentative essay is quite a practical test of a student's capacity to think. It may be observed that the advantage of the subject matter isn't so as crucial as it is with Chinese, it's at times the case that Chinese paragraphs has an issue but seldom has a subject issue. Possessing a decent error-free sample before you, it's possible to steer clear of the errors. The essential thing is to always have the ability to back up these ideas. It is crucial to bear in mind that at this phase of the essay no new points ought to be introduced. You should get some nice and trustworthy sources. One of the greatest benefits of totally free essays is their availability on the web for everybody. If you're to really gain from model essays, you want to understand how to read the techniques of the writer'. In the event the essay is structured around an issue, it is often appropriate to terminate the essay by offering solutions to that issue and outlining potential consequences if those solutions aren't followed. Students have to compose essays based on the teacher's instructions or their preferred style in writing. They will be able to add them to their own vocabulary lists, and even see how the words are used in other videos. A students need to work hard to provide a reminder of the principal flavors of the essay. It's given as a frequent school assignment and a crucial part in an examination collection. Accordingly, as a way to get a high grade for the paper, the student should follow all of the formatting rules and norms. ESL students need such a scaffolding and structure. A good deal of ESL Oriental students often remove pronouns which often lead to a serial verb construction. It's called short essay in the feeling that the manner a certain topic is presented is congested but still focuses on the target of making the audience understand the entire point of the essay. The whole notion of family has altered. When you're learning a foreign language your main desire is to begin speaking it once possible and hopefully sound like a native speaker. Focus on both their look and individual traits. Some individuals have short attention span so that you want to have the writing skills to create your point with only a few words. The majority of people contrast make the exact same decision as me. Occasionally an excellent instance of what you're attempting to achieve is well worth a 1000 words of advice! The previous sentence provides the response to the essay question. ESL Essay is an essay that's written by means of a person whose mother tongue isn't English. Yes, you've got to be attentive and serious about any of this, but don't cry your eyes out if you received a lousy grade. If you would like to receive a high grade, you must work hard. It's usually enjoyable to play water games like water volleyball and basketball. The very first step you will have to do is make certain your ESL students understand how an essay needs to be structured. There's no student who'd say Academic writing is as simple as ABC. Explain how to create a paper airplane.

Marketing Report on CSL Company-Free-Samples for Students

Question: Write Marketing report on csl Company. Answer: Introduction CSL is an Australian-based global speciality bio therapeutics company which creates and delivers innovative life-saving biotherapies and enables people with severe life threatening conditions to live well. The organisation has its main facilities in countries such as Australia, Switzerland, Germany, United Kingdom and the US. CSL limited has more than 17000 employees who deal in over 30 nations at worldwide. One of CSLs major innovations, the influenza vaccines and bio CSL in Novartis Company, teamed up for building Seqirus that is second leading influenza Vaccine Corporation in world. Seqirus is now a trans-continental associate in epidemic preparation with main provider of prevention as well as control of influenza internationally. CSL is a multi-national biopharmaceutical-specializing organization in Australia that has the objective of identifying, developing, and commercialising new and important biotherapeutic products that are generally life-savers or can treat serious medical conditions. CSLs long-term objectives are to invest greatly in their potential research and development groups with capacities in different fields such as immunoglobulin, haemophilia and speciality goods, and penetrate drugs. CSL has tough belief to provide fund related to RD for protein-based medicines to meet the therapeutic requirements as it underlines in its constant growth process. Further, CSL Limited is a committed and incorporated leading RD corporation. The company bring together teams for working on synchronized projects globally, and draws together staff of various countries based on their level of expertise. Such teams depend on managing the project structure which enables them for group effort through international with intellectual frontiers. Marketing background of CSL Australia CSL strives to maintain its strongly built long standing strategic partnerships with some academic institutions and some companies of relevance that are primarily situated in Australia, Asia, Europe and North America. Through the strong bonds of these collaborative partnerships CSL aims to support a variety of research innovations which include applied and fundamental study in plasma medical, recombinant biotechnology with vaccines (Roudini Osman, 2012). CSL has right of admission to enable technologies to maintain early stage investigation opportunities. The companys investigation capabilities are backed by its development skills all over the world. The company has scientific consultative group who makes clinical experiment in numerous countries with owns the advantage of having several years of expertise in major supervisory authorities. CSL also holds key manufacturing capacities of compound RD and in-market biopharmaceuticals. Moreover, CSL has decent product launching experience in the niche areas of its specialization. The research and development practices of CSL are emphasized on development of innovative products, management of PLC, with protection of the companys wide-ranging product portfolio (Jain et al., 2017). CSL invested more than US $614m in research and development ventures in 2015-16. The company has many several centres of excellence located in different countries around the world which primarily focus on: Development of new products Enhancing and expanding medical use of prevailing products 4Ps Analysis of CSL Australia The industry in which the company CSL operates is biotechnology. Biotechnology is widely regarded as a game-changer and a revolutionary sector in the Australian economy. The 4Ps analysis of the biotechnology firm CSL Australia is as mentioned below: Product - The core area of operation of CSL Australia is producing life-saving innovative products that make it possible for thousands of people around the world to live normally and healthily. Seqirus produces the products with licences, and promotes as well as allocates the vaccines by specific emphasis on vaccines products as it avoids and prevents from the harmful diseases. CSL Behring provides different aspects related to business process from assortment and experimentation of the donated plasma to manufacturing the variety of plasma associated products (Strategy, 2016). CSL Behring is selected as national fractionators in the Australia, Taiwan, Singapore, Malaysia, Hong Kong, and New Zealand. The major product areas of Seqirus are as follows: Vaccines: These products are created to improve the immunity to protect people from a variety of bacterial and viral diseases. Antivenoms: These are manufactured to treat people who have been bitten by snakes or spiders. Pharmaceuticals: These are used to treat people suffering from human medical conditions. However, some products are distributed and marketed by CSL after acquiring license from other companies. Diagnostic Products: These products are used to ascertain compatibility of blood received through donors in transfusion settings. Pricing - CSL Bio plasma is selected as national fractionators in the Australia because the fifties and also a strategic operating unit of CSL Limited. Other strategic business units of CSL Group are the CSL Behring. CSLs Bio plasma plant at Broad meadows is devoted to the fractionation of Australian plasma and is distinct from the much bigger CSL Behring centres of excellence model that caters in the international market. CSL has been a profitable investment owing to its solid track record of supplying earnings and dividend progression. It is a highly reputed defensive company and a known name for innovation and cost efficiency (Jenkins, Ford Green, 2013). CSL has a futuristic outlook reinforced by an ageing population, growing health-care expenditure in upcoming markets and higher recognition for the benefits of its treatments (Fluegge, 2017). Global demand for its primary products, albumin and immunoglobulin remain strong and CSLs past investment in capacity makes it nicely placed to profit from growing demand. CSL is also well-placed to benefit from depreciation in the Australian dollar given that most its of earnings comes from offshore (CSL Limited, 2008). Promotion The consideration towards delivering the plasma as well as plasma associated products have manifold factors to be assessed, and the requirement for preservation of cold chain conditions all through the supply and industrial arrangements. The dearth and irreplaceable characteristics of the Australian plasma assembled for fractionation and want for conviction in the permanency of supply of finalized products. Domestic fractionation within Australia evidently offers guarantee of supply when all the factors are taken into consideration (Hull et al., 2017). In logistical terms, the key points considered by CSL Australia are: Extent of lines of supply Quantity of transhipment points Time period of shipments Risks faced by the consignment in terms of neglect act, disruption and terrorism Capacity related to TGA (Therapeutic Goods Administration) for effectively manages the supply through arrangement. The plasma quantity is transported by fractionation but it is ascertained in terms of tonnes. The current entire amount is presently over 300 tonnes shipping in per annum. This plasma amount is a fractional part of the entire amount that is perceived highly unfeasible by airfreight to North America or Europe. Thus, shipment of sea seems reasonable alternatives as thought is pooled by large number of abroad fractionators (Joint Chiefs of Staff, Office Secretary of Defense, U.S Department of Defense, 2013). Place The allocation related to completed products such as blood banks of hospitals can be taken through the network of ARCBS (done presently), and direct through the external fractionators of Australian guarantor, which depends on comparative expenses with high efficiencies in procedure (allowing for the functions related to gate keeping which presently done through ARCBS in concurrence and law-abiding systems). As per the current arrangement, it can be stated that CSL Bio plasma should facilitate the different sources to supply of products to avoid the interruption in domestic production (Petousis-Harris, Poole, Turner Reynolds, 2012).The exigency requirement is addressed after giving the guarantee on supply of products by joint-organisation of Bio plasma. Such a significant prevent regarding resource guarantee has efficiently decreases at agreeable extent as risk related to supply is combined with a single-site fractionation. A homogeneous responsibility should be assignment by a lternate fractionators as it would be essential in terms of offshore fractionation (Honda-Okubo, Saade Petrovsky, 2012). Comparison of CSLs 4Ps to its key competitors CSL limited has embraced in Australia due to follow an exhaustive with controlled uncertainties structure for safeguarding the recognized, assessed, managed with examined. These kinds of risk structure underlines different factors such as management of uncertainties practices with inside acquiescence as well as control systems, their duties and accountability towards various management level. Another factor is uncertainty forbearance related to CSL limited, influence of risk matrix with probability of determining uncertainties and management reporting requests regarding risks. The management of uncertainty procedures with inside observance as well as administrative schemes are constituted by different CSL regulations, procedures, and activities that was developed through the administrative department as well as BOD for offering appropriate declaration. These are as follow: Developed organisational policies is considered to attained the goals Material uncertainties faced by corporation is addressed with sufficiently examined as well as organised Prominent operation, financing as well as managerial data should be precise, appropriate, reliable with timely There are sufficient degree for observance with rules, principles, measures with appropriate system Comparison of CSLs 4Ps to sustainability Products CSL delivers the sustainable products and service to their customers. In this way, it emphasizes on ingredients used in diagnostic Products, sourcing of raw material and production of the products. Further, it uses all natural and organic material to manufacture the medicines, and also sourcing the local and fair trade suppliers. As well as, it also implements the environmentally friendly resources, and lean production and distribution techniques to reduce the carbon footprint within the company (Petousis-Harris, Poole, Turner Reynolds, 2012). Price CSL uses green products marketers to eliminate the green price gap by focusing on those people who can better afford the products and considered the environmental factors into their buying decision. It also targeted the specific consumer groups like green regional markets with focusing on potential consumers who derive value to prominent preservation and showing their ecology (Honda-Okubo, Saade Petrovsky, 2012). Place CSL increases their local customers by promoting themselves as local. In this way, it focuses on providing environmental and community economic advantages to local residents who purchase their products as compared to other key market participants. CSL has also executed a sustainability scorecard which assesses the vendors and suppliers related to product development cycle to make sure that company has implemented sustainable practices and looking to enhance their practices (Doran Lofgren, 2013). Promotion CSL has built the sustainable brands to create distinct image in the customers mind. In this way, it promoted their products through different media channel. In the advertising, it tells about their environmentally products to create brand positioning in the market (Petousis-Harris, Poole, Turner Reynolds, 2012). SWOT ANALYSIS (See: Exhibit 1) Perceptual map Perceptual map is used to define the competitiveness of CSL in biotechnology industry. From the above perceptual map, it can be stated that there are different competitors of CSL named Life Therapeutics, Peptech, and Pharmasynth. It is also assessed that CSL offers the premium quality products with affordable price that is beneficial to gain competitive advantages in the biotechnology industry. EHSS (Environment, Health, Safety Sustainability Performance) The CSL is used as a plan of EHSS in the working place, which ensures the appropriate location for the industry and supervisory values. The strategy incorporates the amenability with supervision restriction and promises to uninterruptedly improve the well-beingand health security of the staff members together with reducing the effect of environmental factors appropriately. There are some significant kinds of standards, which are made by the CSL named EHSMS, Environmental Management Systems, Safety Management Systems, and Occupational Health. Additionally, it is addressed that these standards are not get higher success at international level. At the same time, there are different authorities such as Environment Protection Authority, foreign government agency, and equivalent Australian are make rules and regulation regarding the environmental factors. Additionally, Water authority has made some significant rules and regulations for saving the quality of water appropriately. Australian laws deals with the issues of environment and water allocation issues to successfully meet the task of an organization. Environmental performance ischeckedand subjected to government systeminspectionsand place reviewsin due course of time. The EHS2 function at the present moment of time does enhancenorms, procedure, and data gathering techniques to confirm the people are made for more supervisory selections. Further, there are some significant environmental issues such as consumption of energy, appropriate use of water, productions, and the control on the wastage are consider by the CSL. Since, it will be effective to improve the supervisory performance of the company in long-term. CSL Limited can achieve their performance objectives by using the guidelines such as Industrial Waste Management strategy, National Pollutant Inventory, and National Greenhouse and Energy Reporting Act (2007) that is made by Australian government (Doran Lofgren, 2013). Product safety, quality and efficacy There are arguments about dependence taking place for individuals; inland fractionators can reject access of current innovation regarding the plasma goods know-how in Australia. Further, BOD has noted that opportunities only for exists with respect to innovative and improved goods. Since, it shows the high clinical welfare is presented for patients of Australia and comply the nationalized arrangement of blood in case of high clinical demand. It can be stated that completely supply related to reintegrated variables is a assessment that was accepted earlier and is an evidence of this competence under current arrangements (CSL Behring: Biotherapies for life, 2017). In case a European-based fractionators was awarded with an indenture to fractionate most of plasma in Australia. There can be different issues regarding efficiency, safety, and products quality because all function of European producers act under regulatory administration of both local regulator and European Medicines Agency. In addition, TGA made standards by the original sources and also implement by the union of European. Besides this, Australia can approve the policies to fulfil the needs regarding British Pharmacopoeia as it was coordinated with the European Pharmacopoeia (Lange et al., 2002). Recommendations for Marketing Mix of Products CSL continuously strives for making liaison to the national with international associates for providing treatment regarding life-saving of people all over globe. CSL has been in a enduring affiliation to the WFH (World Federation of Haemophiliac) and carry on for making their bond stronger by contributing an amount of 1.5m IUs volume to treat the haemophilia A with von Willebrand infection at World Haemophiliac Day in 2016 (Chandrasekaran, 2015). In June of the same year, Seqirus declared a contribution of approximately 20,000 doses regarding seasonal infection vaccine for the Fiji people causing alleviating an increase in severe influenza cases. At the same point of time, the Fijian Health Ministry noted an increase in patients getting admitted to hospitals due to periodic influenza and also the rise in amount regarding pregnant women experiment is positive in context of H1N1 infection virus. Thus, it is getting affected by acute respiratory illness (Colley Head, 2014). CSL believes that education and development awareness campaigns organized by the company are highly essential for imparting scientific know-how and motivating the brightest minds to pursue a career in higher education and medical research. CSLs flagship centenary program is marked by longstanding initiatives which seek to inspire the next-gen medical researchers towards programs into biomedical research like Research Opportunities initiatives for Undergraduate and National Youth Science discussion initiatives (Martin, 2016). Conclusion CSL Limited has achieved its longstanding goals by ensuring that their products, services and processes comply with all the relevant specifications and duly comply with all the valid local rules at each step in the manufacturing process. CSLs approach is actually to comply with all governing regional laws and market standards prevalent to their operations such as CGLP (Code of Good Laboratory Practice), CGMP (Code of Good Manufacturing Practice), CGDP (Code of Good Distribution Practice) as well as other such policies that are appropriate for the industry of pharmaceuticals. CSL Australia is a trusted and valued supplier of healthcare solutions to several communities globally. CSL as a respected firm in the domain of biotechnology is committed to the progress, production and supply of high quality and safe for consumption products, that can improve the well-being and health of the masses. References Andrews, E.B. and Moore, N. eds., 2014.Mann's Pharmacovigilance. John Wiley Sons. Chandrasekaran, A.C., 2015. Assessing Knowledge and Attitudes of the Human Papillomavirus Infection and Vaccine among Adolescents in Hartford, CT. Colley, L.K. and Head, B., 2014. Privatisation and new public management: Asset sales and Commissions of Audit in Queensland, 19902013.Australian Journal of Political Science,49(3), pp.391-407. CSL Behring: Biotherapies for life, 2017. Highlights. Available at: https://www.cslbehring.com/research-development/recent-highlights.htm. [Accessed 23 September 17] CSL Limited, 2008. Our code of responsible business practice. Available at:https://www.cslbehring.ca/docs/523/387/CSL_CRBP08_Eng,0.pdf. [Accessed 23 September 2017] CSL Limited: Our Corporate Responsibility, 2015. Our Corporate Responsibility 2015. Available at: https://www.csl.com.au/docs/977/266/Our%20Corporate%20Responsibility_2015-FINAL,0.pdf [Accessed 23 September 2017] Doran, E. and Lofgren, H., 2013. Drug promotion in Australia: Policy contestation and the tightening of regulation.Australian Review of Public Affairs: Journal,11(2). Fluegge, K., 2017. Humoral immunity and autism spectrum disorders.Immunology Letters,185, pp.90-92. Fluegge, K., 2017. The BTBR Mouse, Sociability, and Reduced Glutamate Release: A Role for Endogenous Dynorphin, Neurochemical research. Honda-Okubo, Y., Saade, F. and Petrovsky, N., 2012. Advax, a polysaccharide adjuvant derived from delta inulin, provides improved influenza vaccine protection through broad-based enhancement of adaptive immune responses.Vaccine,30(36), pp.5373-5381. Hull, B., Orr, K., McRae, J., Richmond, P., Gold, M., Crawford, N., Kynaston, J.A., McIntyre, P. and Wood, N., 2017. Evaluation of Combination Measles-Mumps-Rubella-Varicella Vaccine Introduction in Australia. Jain, V.K., Domachowske, J.B., Wang, L., Ofori-Anyinam, O., Rodrguez-Weber, M.A., Leonardi, M.L., Klein, N.P., Schlichter, G., Jeanfreau, R., Haney, B.L. and Chu, L., 2017. Time to Change Dosing of Inactivated Quadrivalent Influenza Vaccine in Young Children: Evidence From a Phase III, Randomized, Controlled Trial.Journal of the Pediatric Infectious Diseases Society,6(1), pp.9-19. Jenkins, H., Ford, S. and Green, J. 2013. Spreadable media: Creating value and meaning in a networked culture. New York: New York University Press. Joint Chiefs of Staff, Office Secretary of Defense, U.S Department of Defense, 2013. Department of Defense Dictionary of Military and Associated Terms. Military Studies Press. King, C. and Leask, J., 2017. The impact of a vaccine scare on parental views, trust and information needs: a qualitative study in Sydney, Australia.BMC public health,17(1), p.106. Lange, S., Auerbach, D., McLoughlin, P., Perriard, E., Schfer, B.W., Perriard, J.C. and Ehler, E., 2002. Subcellular targeting of metabolic enzymes to titin in heart muscle may be mediated by DRAL/FHL-2.Journal of Cell Science,115(24), pp.4925-4936. Martin, B. (2016). An Experience with Vaccination Gatekeepers, Brian Martin. Retrieved from: https://social-epistemology.com/2016/10/21/an-experience-with-vaccination-gatekeepers-brian-martin/ Petousis-Harris, H., Poole, T., Turner, N. and Reynolds, G., 2012. Febrile events including convulsions following the administration of four brands of 2010 and 2011 inactivated seasonal influenza vaccine in NZ infants and children: the importance of routine active safety surveillance.Vaccine,30(33), pp.4945-4952. Roudini, A. and Osman, M.H.M., 2012. The role of international entrepreneurship capability on international performance in born global firms.Ibusiness,4(02), p.126. Strategy, 2016. Australias healthcare system: An opportunity for economic growth. Available at: https://www.strategyand.pwc.com/media/file/Australias-healthcare-system.pdf. [Accessed 23 September 2017]